In the spring-filled month of March, The 22nd China (Shanghai) International Optics Fair with the theme of "Mirror World Upward and Gathering Power for Rebirth", was grandly held at the Shanghai World Expo Exhibition & Convention Center from 11th to 13th. As a major event in the eyewear industry, this exhibition has attracted the attention of many well-known brands in the industry and many professional visitors. YINGCHANG also made a wonderful appearance with its latest product series and self-operated brands PRSR and Latemon, adding a touch of brightness to the exhibition.

From March 11-13, 2024, the 22nd China (Shanghai) International Optics Fair will begin at the Shanghai World Expo Exhibition and Convention Center. This is one of China's official recognition and the largest international glasses industry and trade exhibitions, and it is also the international glasses industry exhibition in Asia. YINGCHANG welcomes you at the scene.

Milan, February 6, 2024 – The three-day Milan International Optical Fair (MIDO) officially opened today. The show hosted more than 1,200 exhibitors in the exhibition area of 7 exhibition halls and attracted more than 40,000 visitors, an increase of 11% over last year.

PRSR today officially announced Gong Jun(Simon) as the global spokesperson of its new brand. Gong Jun, as a powerful actor who has attracted much attention at present, has won the love of the audience with his profound eyes, unique temperament and excellent acting skills.

LATEMON announced today on its official social media platform that the popular teenager Zhou Yiran has officially become its brand spokesperson. This exciting news quickly triggered the warm attention of fans and consumers.

PRSR today officially announced that Mainland actress and singer Yang Chaoyue became a brand spokesperson. In the poster announced by the official announcement, Yang Chaoyue appeared with a sharp line dress, perfectly integrated with the exquisite design of PRSR glasses. Her eyes revealed self -confidence and agility, showing the fashion and vitality pursued by the brand.

Jointly organised by the Hong Kong Trade Development Council and the Hong Kong Chinese Eyewear Manufacturers Association, the 31st Hong Kong International Optical Fair was successfully concluded on 10 November, attracting more than 12,000 buyers from 92 countries and regions to visit and purchase in person for three days.

On October 31, 2023, YINGCHANG's brand 'PRSR' announced on its social platform that young actress and singer Zeng Shunxi（Joseph）became the new brand spokesperson of PRSR glasses. This news has aroused the warm attention and expectations of fans and consumers.

Hosted by the Taizhou Municipal Bureau of Commerce and Linhai Municipal People's Government, 2023 China TAIZHOU InT'L Optics Fair, 2023 China TAIZHOU Instance Fair, organized by the Taizhou Glasses Chamber of Commerce, Wenzhou Dana Cloud Exhibition Co., Ltd., and China Duqiao Glasses City The bridge glasses city is grandly opened for three days.