Milan, February 6, 2024 – The three-day Milan International Optical Fair (MIDO) officially opened today. The show hosted more than 1,200 exhibitors in the exhibition area of 7 exhibition halls and attracted more than 40,000 visitors, an increase of 11% over last year. The number of visitors from Italy and internationally has increased, with visitors coming from 160 countries and regions across Asia, America and Europe.

The successful holding of MIDO 2024 provides YINGCHANG GROUP with an excellent platform to showcase its strength and exchange industry information. YINGCHANG arrived in Milan with a large number of new products. At the exhibition site, there was an endless stream of customers coming to visit the booth of YINGCHANG. The staff of YINGCHANG enthusiastically provided professional product introduction and try-on experience to every visiting customer. They not only answered customers' various questions about products in detail, but also provided personalized solutions for different needs. In addition, YINGCHANG also took this opportunity to conduct in-depth exchanges and cooperation negotiations with industry colleagues from all over the world.

In the days to come, YINGCHANG will continue to uphold the concepts of innovation, quality and service, and bring more high-quality and fashionable eyewear products to consumers around the world.