Shanghai International Optical & Eyewear Expo 2025 Grand Opening: Experiencing the Collision of Technology and Fashion, Unlocking a Brand-New Experience.YINGCHANG and its own brands, PRSR and Latemon, showcased a variety of new products and set up a flash mob with a pink and blue pool as the theme. Last but not least, thank you for your support to those who came to the site.

The annual event for the global optics industry, VISION EXPO EAST, is in full swing, and YINGCHANG is making its debut in Orlando with its newest products at booth P648. The show is winding down, and with only one last day left, YINGCHANG cordially invites friends from all walks of life to visit and discuss the industry's future direction of development.

2025 MIDO Milan International Optical Fair has come to a successful end, YINGCHANG looks forward to gathering with you again in the next year! MIDO 2025 came to a successful conclusion from 8 to 10 February at the International Exhibition Centre in Milan, Italy. As the largest international exhibition in the eyewear industry, MIDO 2025 lived up to its reputation by providing visitors with an unparalleled journey through the exhibition, from luxury to technology to avant-garde design. During the exhibition, many new elements and innovations made the exhibitors and visitors full of rewards.

Do you know how to take care of your glasses? Do you know how to extend the life of your glasses? YINGCHANG shares some tips with you!

On November 6, 2024 Hong Kong International Optical Fair (Hong Kong International Optical Fair), organized by HKTDC and co-organized by Hong Kong Chinese Optical Manufacturers' Association (HKCOMA), was grandly opened at Hong Kong Convention and Exhibition Center. This is one of the leading optical exhibition and trade platforms in Asia and one of the largest optical fairs in Asia. With a strong professional standard, Hong Kong International Optical Fair has become Asia's eye-catching eyewear event with its international image and diversified activities.

On the morning of October 18, the opening ceremony of the 2024 Taizhou (Duqiao) International Optical Fair was held in Duqiao Optical City.

The Paris International Optical Exhibition was organized in 1967 and has been one of the most important optical exhibitions in Europe for more than 50 years. France is regarded as the birthplace of the modern Art Nouveau movement, the first truly modern and widely accepted international trend. This wave started in France and blew all the way around the world, laying down the aesthetics of the modern world. SILMO, which still inherits the spirit of this Art Nouveau movement, is a first-hand observatory of eyewear design and fashion.

The photos from the Vision Expo West were shown. The big boss of YINGCHANG brought the greatest sincerity to communicate and exchange ideas at the exhibition site and thanked all of you for your support to YINGCHANG.

YINGCHANG, toget1her with its brands PRSR and Latemon, will present the new season of eyewear at CIOF, and you are welcome to stop by.

Sunglasses in life are not just a fashion accessory, they also have many important functions in real life.

THE 22ND CHINA WENZHOU INT'L OPTICS FAIR concluded successfully yesterday. YINGCHANG gained a lot from this exhibition. With the theme of 'Gathering China's Eyewear Manufacturing and Integrating Global Trade Platforms', this exhibition demonstrates the achievements of China's eyewear industry in accelerating new quality productivity.

The address is Wenzhou International Convention and Exhibition Center (1 Jiangbin East Road, Wenzhou City, Zhejiang Province, China). YINGCHANG's booth number is 5E600-605 , we welcome you to come and interact with us.

The second SILMO Singapore Singapore Optical Fair officially over ! The exhibition is hosted by SILMO, France.The exhibition attracted many well-known brands to participate in the exhibition.We met many new friends at this exhibition. Thank you to all the friends who came to visit YINGCHANG. We are very honored for this.

In the spring-filled month of March, The 22nd China (Shanghai) International Optics Fair with the theme of "Mirror World Upward and Gathering Power for Rebirth", was grandly held at the Shanghai World Expo Exhibition & Convention Center from 11th to 13th. As a major event in the eyewear industry, this exhibition has attracted the attention of many well-known brands in the industry and many professional visitors. YINGCHANG also made a wonderful appearance with its latest product series and self-operated brands PRSR and Latemon, adding a touch of brightness to the exhibition.

From March 11-13, 2024, the 22nd China (Shanghai) International Optics Fair will begin at the Shanghai World Expo Exhibition and Convention Center. This is one of China's official recognition and the largest international glasses industry and trade exhibitions, and it is also the international glasses industry exhibition in Asia. YINGCHANG welcomes you at the scene.

Milan, February 6, 2024 – The three-day Milan International Optical Fair (MIDO) officially opened today. The show hosted more than 1,200 exhibitors in the exhibition area of 7 exhibition halls and attracted more than 40,000 visitors, an increase of 11% over last year.

PRSR today officially announced Gong Jun(Simon) as the global spokesperson of its new brand. Gong Jun, as a powerful actor who has attracted much attention at present, has won the love of the audience with his profound eyes, unique temperament and excellent acting skills.

LATEMON announced today on its official social media platform that the popular teenager Zhou Yiran has officially become its brand spokesperson. This exciting news quickly triggered the warm attention of fans and consumers.

PRSR today officially announced that Mainland actress and singer Yang Chaoyue became a brand spokesperson. In the poster announced by the official announcement, Yang Chaoyue appeared with a sharp line dress, perfectly integrated with the exquisite design of PRSR glasses. Her eyes revealed self -confidence and agility, showing the fashion and vitality pursued by the brand.

Jointly organised by the Hong Kong Trade Development Council and the Hong Kong Chinese Eyewear Manufacturers Association, the 31st Hong Kong International Optical Fair was successfully concluded on 10 November, attracting more than 12,000 buyers from 92 countries and regions to visit and purchase in person for three days.