The 35th China International Optical Industry Fair (hereinafter referred to as: CIOF 2024) under the guidance of China Light Industry Federation, hosted by China Optical Association, China Light International Holdings Limited, and co-organised by Hong Kong Orient International Exhibition Co., Ltd. was grandly opened in China International Exhibition Centre (Chaoyang Hall) on 10th September. It is reported that the exhibition area of this exhibition is 55,000 square metres, attracting more than 650 exhibitors from more than 20 countries and regions. The 3-day exhibition will hold a number of exciting lectures and forums in the same period, showing the new products, technologies and trends of China's eyewear industry in an all-round way, and promoting the efficient purchasing and docking as well as cooperation and exchanges in the upstream and downstream of the industry chain.

YINGCHANG, together with its brands PRSR and Latemon, will present the new season of eyewear at CIOF, and you are welcome to stop by. PRSR has also set up a butterfly art installation, which is full of greenery and vitality.Here are some pictures from the show floor, many thanks to all of you who travelled from afar.